Finding out what your customers are feeling is pivotal for knowing what decisions to make. Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” This holds true in business. Learn how JetBlue’s Jim O’Brien has used conjoint analysis and maxdiff to help JetBlue understand how their customers are feeling and use that information to build a world-class customer experience program.

In this webinar, Qualtrics’ Craig Lutz will team up with Jim O’Brien to introduce you to conjoint analysis and its value. You’ll learn:

  • How to conduct a professional conjoint analysis
  • The different use cases for conjoint analysis
  • What outcomes to expect from your results
  • How to take your results and turn them into action


Jim O'Brien; Customer Insights Manager, JetBlue Airways
Craig Lutz; Consulting Services Lead, Qualtrics


Thursday, August 11th
10 am PT | 1 pm ET