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Follow these simple tips to make sure you get the little things right in your next survey.

Packed with detailed explanations, little-known survey tips and real question examples, this ebook helps guarantee you get the "little things" right in your next survey. Here's a sneak peek:

  1. Avoid Leading Words / Questions Strong words, such as "force" and "prohibit" represent control or action and can bias your results.
  2. Give Mutually Exclusive Choices Avoid creating ambiguity for respondents at all costs.
  3. Ask Direct Questions Test your survey with five friends and check to see if responses are on topic.
  4. to get the full list... >>