Follow these simple tips to make sure you get the little things right in your next survey.
Packed with detailed explanations, little-known survey tips and real question examples, this ebook helps guarantee you get the "little things" right in your next survey. Here's a sneak peek:
- Avoid Leading Words / Questions Strong words, such as "force" and "prohibit" represent control or action and can bias your results.
- Give Mutually Exclusive Choices Avoid creating ambiguity for respondents at all costs.
- Ask Direct Questions Test your survey with five friends and check to see if responses are on topic.
- ...download to get the full list... >>