In this webinar, Dr. Esther Tippmann will explain the Common Methods Bias - a well-documented phenomenon observed in research based on self-reported measures.
We often use surveys in which respondents are asked about their perceptions, feelings, attitudes or beliefs. Under certain circumstances such self-reported data can suffer from severe quality issues. It is the aim of this webinar to introduce some of these and discuss effective survey design remedies.
In this webinar we will cover:
- Why we use self-report surveys
- Practical illustrations on why it can be problematic
- Data quality issues
- Sources of Common Method Variances
- Remedies to solve Common Method Variances
Esther's research and teaching interests revolve around the strategic challenges of internationally operating organisations. She has worked closely with several multinational corporations in Ireland, France, U.K. and U.S. on case studies and research projects.
Esther is a regular presenter at international conferences and her work has been published in field-leading journals and received several honours, including awards from the Academy of Management and Academy of International Business. She held a Marie-Curie Fellowship, funded by the European Commission and Irish Research Council for her Post-doctoral studies. Esther has taught in the areas of International Business, Strategic Management and Research Methods on internationally accredited programs in Ireland, Germany and France.
Academic Account Executive,
Dr. Esther Tippmann
Lecturer at the Department of Management,
University College Dublin
- Date: March 16, 2016
- Time: 2:00 p.m. GMT | 3:00 p.m. CET