Build Market Insights' Efficiency and Influence

Complimentary Forrester Report

Build Market Insights' Efficiency and Influence

Digital disruption is changing the requirements for Market Insights professionals. Stakeholders have grown to expect proactive, relevant and timely insights.

In this February 2013 report, Forrester Research, Inc. addresses how Market Insights professionals can stay ahead of the disruption curve.

Here's what you'll learn:

  • How market insights must change to survive digital disruption
  • What an evolved market insights information supply chain looks like
  • What process changes need to happen at each of three key phases in the insights value chain

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